Volunteer Retention

So, you’ve successfully recruited volunteers for your organisation – great! Just as important is volunteer retention – making sure they are happy and motivated and want to continue volunteering with you for as long as possible. Here are some tips and suggestions to help with volunteer retention.

People volunteer for different reasons – and these don’t always remain the same. A young person might start volunteering for something to add to their CV or to gain experience in a sector where they are looking to make a career. They might stay on as they enjoy the social aspect. Understanding the motivations of your volunteers can help you help them stay happy!

As motivations change, so might interests and competencies. It’s a great idea to have regular check-ins with your volunteers and ask how they feel they are getting on. Maybe there’s a new area that you think would be a good fit for their skills? Maybe they feel they are ready to take on more responsibility? Volunteering roles don’t have to be static, and while change might not be for everyone, it could be exciting and motivational for others!

Ensure that there are clear channels of support – do your volunteers know who they can go to if they need some extra support or have questions?

Ensure that volunteers are included in decision making. They can sometimes offer a different perspective, so this is not only useful but also can make them feel more a part of your organisation.

While you can’t pay your volunteers – they could then be considered employees – you can, and you should, ensure that reasonable out-of-pocket expenses are covered. This should be easy for them to claim, and everyone should be encouraged to claim! Be sensitive to the individual circumstances of your volunteers too – you may have volunteers on lower incomes where having parking or transport costs reimbursed on the day will be enormously helpful, whereas others may be happy to submit a monthly claim.

There are other ways that you can reward your volunteers other than financially. This could be as simple as a Certificate of Recognition. Some volunteers may be shy and not want to be specifically highlighted for their contribution, but you can always consider celebratory ‘thank you’ events to include all your volunteers. You might also want to look at volunteer recognition schemes, such Room to Reward – click here to read about how we used this to say a big thank you to Opal, our GoVolHerts admin volunteer!

Finally bear in mind that real life happens, and for whatever reason, your volunteer may need at some point to cease volunteering for you. Make sure you accept their decision gracefully and keep the relationship positive – they may come back to volunteer with you again when circumstances change, or could be a great ambassador, telling others about their fantastic experience with you and the great work that you do!

Want more? Try the following:

This article from NCVO talks about how you can support your volunteers: Supporting volunteers | NCVO

This is a comprehensive article on Volunteer Retention from Deedmob, the company who provide the software for GoVolHerts: Volunteer Retention | Deedmob